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About Batch For Labels / Brief Introduction

Batch-for-Label is a global leader in the fashion supply chain, offering a comprehensive suite of services from design conceptualization to end-product delivery. With a deep understanding of the industry's complexities, BFL provides a seamless experience for brands, retailers, and manufacturers.  BFL ensures transparency, traceability, and on-time delivery while maintaining high quality standards. Beyond product development, BFL offers comprehensive branding services, including identity development, communication strategy, and campaign execution.

Industry

eCommerce/ Design

Business type

B2B

Technology

Node, React

Country

India

Duration

8 months

Methodology

Hybrid

Build your business

From Design to Delivery: Transforming Fashion Supply Chains with Web Application Solution

 

Project Overview

Our client aimed to establish a strong web presence to facilitate manufacturers in selecting from a diverse pool of existing designs. It provides a complete end-to-end solution for brands, retailers, and manufacturers across the globe. We collaborated to create a comprehensive and user-friendly online web application platform that categorizes designs into various sections, such as Mens, Womens, and Kids. Each section is further divided into specific types, ensuring an organized and intuitive browsing experience for users. Manufacturers can easily navigate through the categories, view high-quality images of the designs, and access relevant information to make informed decisions. 

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We worked with Batch For Labels to build a web catalog design showcase that achieved

  • 01. Diverse design selection categorized into Mens, Womens, and Kids, meeting various market needs.
  • 02. Advanced search functionality and filtering options for quick and efficient design discovery.
  • 03. Intuitive and visually appealing interface, praised for ease of use and efficient navigation..
  • 04. Detailed design descriptions and high-quality images, supporting informed decision-making and increasing confidence in selections.
  • 05. Responsive design ensuring seamless access and functionality across desktop and mobile devices.
Right
Right
Right
Right
Right
  • 01. Diverse design selection categorized into Mens, Womens, and Kids, meeting various market needs.
    • Right
  • 02. Advanced search functionality and filtering options for quick and efficient design discovery.
    • Right
  • 03. Intuitive and visually appealing interface, praised for ease of use and efficient navigation..
    • Right
  • 04. Detailed design descriptions and high-quality images, supporting informed decision-making and increasing confidence in selections.
    • Right
  • 05. Responsive design ensuring seamless access and functionality across desktop and mobile devices.
    • Right
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prasanjitadhikari
Prasanjit Adhikari CoFounder, BFL
Founder1
Pankaj Goel CEO, CapitalSetu
prasanjitadhikari

“We at Batch For Labels would like to express our heartfelt gratitude to team Phyniks for their hard work, dedication, and creativity in delivering an outstanding website that truly represents our upstart. The positive impact it has had on our online presence and user engagement is undeniable. It has become a powerful tool for showcasing our services and driving business growth. You have truly captured the essence of our start-up and translated it into a visually stunning and user-friendly website.”

Founder1

“We have been associated with Phyniks since a long time and we believe that information technology is one of the key areas to grow exponentially where Phyniks helped us in the best possible way with quality services. Phyniks is one of the best service provider for Software Solutions with best industry leaders. My best wishes to the Phyniks team for future endeavours.”

Project Plan / Requirements & Challanges

The project plan for BFL focused on enhancing their digital presence while staying true to their core branding, which prominently features the "Orange Square." Key requirements included refining the UX design to ensure a user-friendly experience, developing a minimalistic UI design that highlights available products, and building a robust web platform for showcasing offerings and facilitating user inquiries.

Challenges included maintaining brand consistency across all digital elements, which required meticulous attention to the "Orange Square" branding in every aspect of the website. The UX design needed to simplify navigation and minimize clicks in user journeys, presenting a significant challenge in balancing simplicity with functionality. The UI design aimed to create space for product showcases while keeping the brand colors and image evident, necessitating a careful design approach to maintain a clean and engaging interface. They wanted users to efficiently find specific designs through advanced search and filter options. In addition to this, BFL wanted to include a contact form to capture potential client inquiries.

By addressing these challenges, we successfully delivered a platform that not only showcased BFL's designs but also facilitated business growth and client engagement.

Our Process

Our structured process ensured that every project phase, from ideation to deployment, was meticulously planned and executed to align with BFL's branding and business goals. We started with in-depth market analysis and requirement gathering, moved through comprehensive UX and UI design, followed by detailed development and seamless deployment. Our commitment extended to ongoing support and continuous improvements, ensuring the platform remained robust, user-friendly, and true to BFL's "Orange Square" branding. Each phase was designed to deliver a consistent, engaging, and secure digital experience.
bulb-outline

Ideation

  • Market Research
  • User Research
  • Product Research
code-working

Design

  • Creating wireframes / mockups
  • UI/UX design
  • Interactive Prototypes
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Development

  • Category Management
  • Responsive UI
  • Web catalog 
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Maintenance

  • Bug Fixes
  • Enhancements

Project Goals

1
Designing Wireframes and UI/UX

Create intuitive user interfaces and wireframes for BFL's digital presence, ensuring seamless navigation and a user-friendly experience that aligns with the "Orange Square" branding to enhance user engagement and satisfaction.

2
Product Showcase Platform

Develop a robust web platform that effectively lists and showcases BFL's existing offerings, enabling users to easily browse through products and access detailed information, thus streamlining the product discovery process.

3
Brand Consistency

Ensure that all digital elements maintain consistent branding, particularly focusing on the "Orange Square" motif, to reinforce brand identity and provide a cohesive visual experience across the platform.

4
Responsive Design

Design a fully responsive web platform that ensures seamless access and functionality across various devices, including desktops, tablets, and smartphones, to reach a wider audience and enhance user convenience.

5
Seamless User Experience

We added a robust search and filter options for users to quickly find specific designs based on various criteria, such as style, color, or target market. And strategically placed contact form facilitated easy lead generation.

6
Secure Hosting and Deployment

Leverage Google Cloud Platform (GCP) for hosting and deploying the web platform, ensuring high availability, scalability, and security, thereby providing a reliable and secure environment.

Business Impact : Batch For Labels experienced a significant enhancement of their online presence

The significant enhancement of their online presence, lead to increased user engagement and retention. The new website has become a powerful tool for showcasing their services, driving business growth, and boosting revenue.

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/

15k +

the application has been used by more than 15k+ users

21+

microservices to ensure scalability and uninterrupted access to quality education.

8.5+

user feedback which continues to climb with our engaging learning experience.

95%

of complex database queries executed in under 100ms.

Design & Developments

 

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Let's

innovate for the future.

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Get

started on your journey.

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Together

we grow and thrive.

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&

 

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Build

with passion and precision.

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Your

vision becomes our mission.

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Business

growth driven by technology.

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With

passion, we drive success.

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Phyniks

crafts your ideas to life.

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This project was brought to life using state-of-the-art tools and groundbreaking technologies.

  • nodejs
  • devicon_mongodb-wordmark
  • nestjs
  • logos_figma
  • react-native-1
  • nextjs
  • Google-Cloud-Emblem

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